Blog
Notes on marketing and ads for busy business owners, from the team building Mark.
November 2, 2026
Best AI Visibility Tools for Small Business in 2026: 7 AEO Tools Compared
The best AI visibility tools for small business in 2026, compared: engines tracked, prompts and starting prices for Mark, Otterly, HubSpot AEO, Peec and more.
October 31, 2026
How to Rank in AI Search and AI Overviews: A Small Business Guide
Nine steps, grounded in Google's own guidance, to get your small business named in AI Overviews, AI Mode, ChatGPT and Perplexity answers.
October 30, 2026
Social Media Content Calendar for Small Business: Free Template and How to Schedule Posts
A free sample content calendar for a small business, a 6-step way to build your own, and how to schedule posts on Instagram, Facebook and LinkedIn.
October 28, 2026
How to Respond to Google Reviews (Good and Bad), With Examples
How do I respond to reviews on Google? Step-by-step replies from your Business Profile, plus copyable examples for 5-star, mixed, negative and fake reviews.
October 27, 2026
AI Marketing Tools for Small Business: An Honest 2026 Roundup
AI marketing tools for small business by job: social scheduling, content creation and AI search visibility. Who each is for and what it costs.
October 22, 2026
Brand rules an AI drafter can follow: how we set up Mark's own
Prose a model reads, phrases software enforces, and a person who approves. Here's how we split Mark's own brand rules, and the first step for yours.