Profound vs Mark

Profound is an AI marketing platform that shows what customers ask AI, runs agents to act on it, and measures the results [1]. Mark is a supervised content engine with analytics for small businesses: it drafts social posts and website pages, a person approves them, and Mark tracks how they do in search and AI answers. The choice turns on team size and how deep your AI-search tracking needs to go.

The short answer

Choose Mark if

• You run a small business and want blog posts, FAQ pages and social posts drafted, with a person approving each before it goes out.
• You want a weekly check of whether six AI engines name your business, on a plan you start through a waitlist.
• You want leads from your site to land in the CRM you already use.

Stay with Profound if

• You are an enterprise brand that needs AI-search tracking across up to 10 answer engines, with SSO, SAML and SOC 2 [2].
• You want CSV and JSON exports of your AI-search data [2].
• You want agents that act on what the tracking finds [1].

Why teams look for a Profound alternative

• No self-serve paid plan for brands. Brands choose between a free trial and Enterprise, which is custom pricing through a demo [2].
• A fixed trial. The trial runs 50 prompts daily for 7 days, trial users cannot customize their prompts, and it keeps no history [2].
• More credits need a sales deal. "Additional credit thresholds require an Enterprise package" [2].

Human Approval

Mark: A person approves each post and page by default. A channel can be set to approve on its own, and a draft with a missing source is held either way.

Profound: Profound says its AI marketer "identifies the work worth doing, drafts it, and pings you for approval," and "stages the campaign for your approval" [1]. One of its agent templates "rewrites and republishes" pages it finds [1].

Three differences that matter

Who each one is built for

Mark: Small business owners and operators, and the people who run marketing for them.

Profound: Enterprise brands and agencies, with SSO, SAML and SOC 2 on Enterprise [2].

How each one tracks AI answers

Mark: Every week, Mark asks your buyer questions on six AI engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Claude and Perplexity) and records whether each answer names you, names a competitor, or cites your pages.

Profound: The trial tracks ChatGPT, Gemini and Google AI Overviews; Enterprise tracks up to 10 answer engines [2].

What happens after a finding

Mark: Mark drafts the next post or page. A person approves it, and Mark sends it to your website CMS or social channels.

Profound: Profound's agents draft work and ask for approval, and one template rewrites and republishes pages [1].

Pricing

Mark

• Plan: Starter or Growth
• Price: see Mark pricing
• Start: waitlist; 3-day Starter trial

Profound

• Plan: Trial or Enterprise for brands; Agency Growth or Agency Enterprise for agencies
• Price: Profound does not publish a price for brands; Enterprise is custom. Agency Growth is $99 a month [2].
• Start: a free 7-day trial, then a demo [2]

Profound prices were read on tryprofound.com/pricing on 2026-11-12; the page shows no date of its own.

Next step

If you run a small business and want content a person approves, with weekly AI-answer tracking, join the Mark waitlist.

Sources

1. Profound home page, tryprofound.com, read 2026-11-12: "See what your customers ask AI, deploy agents to act on it, and measure the results"; "drafts it, and pings you for approval"; "stages the campaign for your approval"; an agent template that "rewrites and republishes."
2. Profound pricing, tryprofound.com/pricing, read 2026-11-12: Trial "Free", 50 prompts run daily for 7 days, ChatGPT, Gemini and Google AI Overviews, no history, prompts not customizable; Enterprise "Custom", up to 10 answer engines, SSO/SAML and SOC 2, CSV and JSON exports; Agency Growth $99/month; "Additional credit thresholds require an Enterprise package." The page shows no date.