HeyMark vs Mark

HeyMark and Mark are separate products from separate companies. HeyMark is built by HeyMark Inc., and its assistant is also named Mark [1]. Mark (use-mark.com) is a different product. If you are looking for HeyMark's assistant, go to heymark.ai.

HeyMark is a social calendar and inbox for teams: it plans, approves and publishes posts, and replies to comments and DMs [1]. Mark is a supervised content engine with analytics: it drafts social posts and website pages, a person approves them, and Mark tracks how they perform in search and AI answers so the next draft improves.

The short answer

Choose Mark if

• You want posts and website pages drafted for you, with every fact tied to a source.
• You want to see each week whether AI assistants name you or a competitor on your buyers' questions.
• You post to X or Pinterest. HeyMark's Creator and Company plans list Instagram, TikTok, Facebook, LinkedIn and YouTube [1].

Choose HeyMark if

• You want comments and DMs answered in your brand voice from one inbox. Mark has no social inbox.
• You want a team board, an approval link and keyword automations [1].
• You want to start today: Creator is $12/mo with a 7-day trial and no card. Mark opens seats through a waitlist [1].

Human Approval

Mark: A person reviews each post by default. Mark does not publish on its own unless you configure it that way, and a draft with a missing source is held either way.

HeyMark: Posts go through a board and an approval link, and HeyMark says replies follow your approval rules. When its assistant does not know an answer in the inbox, it hands the conversation to a person [1].

Three differences that matter

What each is built to do

Mark: Drafts social posts and website pages from your brand's confirmed facts, sends them for approval, then tracks results in search and AI answers. Ads content and ad-spend changes are on the roadmap.

HeyMark: Plans and publishes posts on a social calendar and runs the comment and DM inbox [1].

Where conversations happen

Mark: Mark drafts and publishes. It does not answer comments or DMs.

HeyMark: One inbox for comments and DMs, with replies in your brand voice and keyword automations [1].

Who each is built for

Mark: Small business owners and operators who run their own marketing.

HeyMark: Community managers, content teams, agencies and creators who run a social inbox [1].

Pricing

HeyMark prices were checked on heymark.ai on 2026-10-23 [1].

Mark

• Plan: Starter
• Price: $79/mo
• Start: Waitlist

HeyMark

• Plan: Creator, Company, Platform
• Price: Creator $12/mo, Company $30/mo, Platform: custom
• Start: 7-day trial with no card on Creator and Company; Platform is a custom quote

Billed yearly, Creator is $10/mo and Company is $25/mo. On Company, an extra brand is $10/mo and an extra person is $6/mo [1].

Next step

If you want drafts a person approves, and tracking that shows what worked, join the waitlist at https://use-mark.com.

Sources

1. HeyMark product and pricing on heymark.ai, checked 2026-10-23: built by HeyMark Inc.; assistant named Mark; social calendar and comment and DM inbox for Instagram, TikTok, LinkedIn, Facebook and YouTube; board, approval link and keyword automations; handoff to a person; Creator $12/mo ($10/mo yearly), Company $30/mo ($25/mo yearly), Platform custom; 7-day trial, no card; extra brand $10/mo and extra person $6/mo on Company; built for community managers, content teams, agencies and creators.